When you finally decide to start your own business, you spending hours analysing different name ideas. I did it too. I didn’t know which name it’s gonna work. And the true is you never know. Sometimes people just catch the name easily when others will ask you to spell it again. It’s just the way it is. It was hard to find the name that will be right.
Probably you know that good name should be easy to pronounce, easy to remember, right with what you do. There’s plenty of guides how to name your brand. But none of those ways will ensure your success. So take your time, do the research, ask people. Many of you are wondering why I named my business this particular way. There’s some explanation and there’s no explanation. I just did it! And I will try to explain you that in few points. I didn’t want to create this post, but apparently some people love to waste their time for asking useless questions and spamming my inbox.
1. I don't want be perceived by position. I believe no one cares how I named my position. They care about what I'm able to do for them. I don't need fancy title.
2. All the professionals started to call themselves a coach. People started offering coaching services on a side of their other business just to make more money. They don't understand what really coaching means. It's not just talking to people. At the beginning, it was something special, but now the meaning of this word means absolutely nothing. "Coaches" are everywhere, doing everything and nothing. It's just one white noise.
3. Unfortunately, I had a bad experience with people who called themselves a coach, but they have no clue what the coaching is. They took my money and give nothing. I know that there's more people who had bad experience with coaching. I didn't want to be one of those kind of people or even be compared to them.
4. I wanted to use the word 'coach' because I know that more and more people are interested in personal development. People searching for coaches. The thing that I call myself "notacoach" actually drag their attention. My practice is not 100% coaching, is different than any other so my name needs to reflect that too. I'm offering coaching but I'm not ONLY coach. I can't downsize myself to one thing.
5. Coaching offers promise which most of the time is a little bit empty. I'm giving results, measurable benefits. I developed incredible methods to take my clients to the next level. It's powerful experience and I never know the end results. I can't promise anything. The results don't depend only on me. It's an effort on both sides. And it's not 50/50. We playing 200%!
6. I don't have special qualifications to do the coaching. And I know that most of the coaches (even the most successful ones don't have) but I felt that is not right to call myself a coach without certification. I have nothing to hide, I don't pretend. I want to make it clear to everyone that I'm not certificated coach. But it doesn't mean that I don't do coaching.
Do I have to be one thing only. Should I call myself a “mentor” or “consultant” or something else? I’m ME! My “unconventional methods” are a mix of coaching, mentoring, consulting and simple human-to-human connection. How I named my position means nothing. It’s all about RESULTS I can provide, right? I have knowledge, experience, skills… I’m simply sharing this with others. It’s not about fancy name, it’s about serving people.